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About HONICE — Designed for the everyday rituals of modern homes.

HONICE's first personal care line for the UK and Europe — oral care, grooming, wellness, and considered daily accessories, built for e-commerce first shoppers.

HONICE exists for one simple reason — the trusty tools we use every morning and evening should be well-designed, durable, and reasonably priced. We make personal care appliances that turn scattered daily routines into rituals people actually want to keep.

The 3-year product plan and the 2026 launch lineup — a calm, considered roadmap across oral care, grooming, wellness and lifestyle for the UK and Europe.

Corporate Culture

Integrity

Integrity is HONICE's foundation, running through every client relationship and partnership commitment.

Innovation

Continuous R&D investment drives breakthroughs in technology and products, powering every product iteration.

Win-Win

Growing together with partners and employees — mutual success leads to long-term development for all.

Growth

Continuous learning and evolution. Individual growth drives team growth and enterprise development.

Quality

Quality is the lifeline of our products. Every process from raw materials to finished goods is strictly controlled.

Responsibility

Accountable to clients, employees, and society. HONICE treats every delivery with a strong sense of responsibility.

Company Milestones

2014
Founded in Tangxia, Dongguan. Started with water flosser R&D and mold development.
2016
Launched first portable water flosser. Obtained CE and RoHS certifications.
2018
Expanded to 30+ export countries. Added electric toothbrush line. FDA registered.
2020
Developed proprietary leak-proof pump tech. Filed 40+ IP patents.
2023
Expanded to 10,000m² facility. Output exceeded 2M units. Ranked #2 on 1688.
2025
Launched premium export-grade line. Global partners in 50+ countries.

Certifications

CE
CE Marking
FCC
FCC Compliance
FDA
FDA Registered
IPX7
IPX7 Waterproof
RoHS
RoHS Compliant
Charging Facial Cleanser CE
Charging Cleanser CE
Charging Facial Cleanser FCC
Charging Cleanser FCC
Charging Facial Cleanser RoHS
Charging Cleanser RoHS
Battery Facial Cleanser CE
Battery Cleanser CE
Battery Facial Cleanser FCC
Battery Cleanser FCC
Battery Facial Cleanser RoHS
Battery Cleanser RoHS
Business License
Business License
ISO 9001
ISO 9001:2015